Babywise

Babywise is the private label baby brand sold in The Warehouse. My task was to refresh the product packaging, which included coming up with creative concepts for each pack, a new colour palette, art directing photo shoots and overseeing the production team at finished art stage. The result is a reputable and trustworthy brand that is friendly and approachable. The photography has a nice balance of humour and warmth, capturing real life moments that will make parents smile.